The phrase web banner is often used to refer to a form of advertising on the World Wide Web delivered by an ad server. It is also known as a banner ad. It is not to be confused with a non-advertising banner at the top of a web page that graphically identifies the website it is on or this website’s prime content, which type of banner is technically known as the hero image.
As a form of online advertising, the web banner, or banner ad, entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. When the advertiser scans their logfiles and detects that a web user has visited
the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Whether you’re setting up shop or looking to reach new customers, you’re going to need an eye-catching and stylish business flyer.
A flyer’s primary purpose is to attract attention; and the secondary purpose is to convert sales—through information about unmissable offers or the details of an event, for example. Sure, this means it’s not going to be a treasured work of art, but you can still get a flyer that looks incredible while fulfilling both purposes.
You may want to make your flyer into a Michelangelo masterpiece but realistically most people will not see it in that light at all.
Whether you’re advertising a computer sale or a club night, you need to remember that your flyer has to be striking enough to be picked up and looked at. The information on it also has to be clear and concise enough to convince that person to check out your shop or attend your event.