SEO stands for search engine optimization, which is the process of improving the quality and quantity of website traffic from search engines like Google, Bing, or Yahoo. SEO involves various techniques and strategies to make your website more relevant, user-friendly, and authoritative for the keywords or topics that your target audience is searching for.
On-page SEO refers to the optimization of the content and elements on your website, such as titles, headings, keywords, images, links, and meta tags. The goal of on-page SEO is to make your website relevant and useful for your audience and the search engines.
Off-page SEO refers to the optimization of the factors outside your website, such as backlinks, social media, reviews, and online reputation. The goal of off-page SEO is to make your website popular and authoritative in your niche and the search engines.
Technical SEO refers to the optimization of the technical aspects of your website, such as speed, performance, security, crawlability, indexability, and mobile-friendliness. The goal of technical SEO is to make your website fast, secure, and easy to access and understand by the search engines and the users.